A white paper is a persuasive type of marketing content written in long-form. It uses facts and research to promote your service, product, or a solution to your clients' ongoing problem.
White papers use to be overly technical and underwhelming to the point of boredom. Fortunately, they have been changing and evolving for quite some time.
Today's white paper clearly defines an industry or business problem followed by a solution. The solution is usually your product, service, or concept. Facts & original research are used to reinforce your claims giving you credibility and authority.
You'll receive content that shows off your industry knowledge, relevance, and increase trust with your audience or potential clients.
The purpose of a white paper is to inform, educate, and persuade perspective clients to take a desired action. This can be subscribing, contacting you for more information, or ultimately making a purchase.
Decision-makers and purchase managers use white papers to get in-depth information before making a large purchase.
But they don't stop there!
White papers can also focus on the background of your product, service, or solution. It gives a thorough overview of your product's features, benefits, and functions.
When a white paper is written effectively it can generate quality leads, set you apart as a thought leader, and close the deal!
I've worked in marketing for almost 7 years. During that time, I learned firsthand how to write powerful marketing content such as white papers, blogs, newsletters, etc.
White papers are my personal writing preference because it gives me a chance to learn something new every time.
Having an inquisitive mind urges me to ask the right questions, so I know how your product or service really works.
You'll receive original research from subject matter experts of your choosing and not just typical Google research.
Collaborating with a team of designers, editors, and other marketing professionals isn't a problem either. I'm a team player at heart and can easily incorporate your team's requests & ideas.
They sure can!
White papers contain enough material & subject matter to create a few stand alone blogs. Crafted with SEO, your blog can bring more attention to your white paper.
You'll get the best benefits blogs & white papers have to offer.
I'm a white paper writer helping businesses in the wellness, human resources, and employee wellness industries. I use white papers to help these businesses generate leads, gain industry authority, and engage their audiences.
I know your company or business has a story to tell. Let me put it on paper for you!
Philadelphia, Pennsylvania, United States
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