White Paper Writer
What is a white paper?
A white paper is a persuasive type of marketing content written in long-form. It uses facts and research to promote your service, product, or a solution to your clients' ongoing problem.
White papers use to be overly technical and underwhelming to the point of boredom. Fortunately, they have been changing and evolving for quite some time.
Today's white paper clearly defines an industry or business problem followed by a solution. The solution is usually your product, service, or concept. Facts & original research are used to reinforce your claims giving you credibility and authority.
You'll receive content that shows off your industry knowledge, relevance, and increase trust with your audience or potential clients.
What is the purpose of a white paper?
The purpose of a white paper is to inform, educate, and persuade perspective clients to take a desired action. This can be subscribing, contacting you for more information, or ultimately making a purchase.
Decision-makers and purchase managers use white papers to get in-depth information before making a large purchase.
But they don't stop there!
White papers can also focus on the background of your product, service, or solution. It gives a thorough overview of your product's features, benefits, and functions.
When a white paper is written effectively it can generate quality leads, set you apart as a thought leader, and close the deal!